What should a company do if its competitor's product contains some features that are not available in its product?
What will be an ideal response?
In such a situation, the company should subtract the value of those features from the price of its product.
Business
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Calculate the return on capital of a business whose net marketing contribution is $300 million and total invested capital is $900 million. The other expenses, including interest and taxes, amount to $120 million
A) 40% B) 15% C) 5% D) 30% E) 20%
Business
Which of the following is LEAST relevant when a firm evaluates different market segments?
A) segment size and growth B) company resources C) segment structural attractiveness D) core competencies of competitors E) company objectives
Business