The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how the information is processed, where it is being processed in the brain, and how the individual reacted to the ad or marketing piece

Which of the following is NOT one of the four strategic options involved in the development of brands?

A) multibrand offerings B) brand protection C) a line extension D) a brand extension E) new brands

Which of the following does NOT pertain to research?

A) what public relations programs should start with B) a foundation for public relations solutions C) what several four-step processes to solve problems start with D) what budgeting for public relations ends with