Stereotyping in advertising is:

a. all positive
b. all negative
c. some positive and some negative
d. neither positive nor negative

c. some positive and some negative

Communication & Mass Media

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This approach calls for an announcer who is casual and does not have the disc jockey type of artificial delivery:

a. sincere b. whimsical c. hard-sell d. dramatized

Communication & Mass Media

It is not a priority to capture the audience's attention and interest in the first few lines of the introduction to your speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media