The amount of funds needed to buy 100 shares of a stock at $80 a share with a margin account and an initial margin requirement of 50% is

The cost of acquiring a customer list from another company is recorded as an intangible asset.

a. true b. false

A marketing research project is warranted when ________

A) the required information is already in the organization B) the decision which the research addresses has already been made C) the research will be used for gaining political ends D) time or money are not available in adequate amounts E) the cost of the research is less than its eventual benefits