A Marketing manager wants to do a market study before launching a new product. The research study will take three months to complete. Just two weeks before starting the study, she learns that their competitor is about to launch a product that will compete directly against her company's new product. Given this new development, she decides to cancel the research study and launch the product immediately. The reason for NOT conducting the study is:
a. the problem can be resolved using existing information.
b. the problem is not of strategic or tactical importance.
c. adequate information is available in the company's internal records to resolve the problem.
d. time constraints associated with the problem make it impossible to conduct the study.
e. the cost of conducting the study outweighs the benefit of additional information.
Answer: d. time constraints associated with the problem make it impossible to conduct the study.
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Today, you are retiring. You have a total of $411,016 in your retirement savings and have the funds invested such that you expect to earn an average of 7.10 percent, compounded monthly, on this money throughout your retirement years. You want to withdraw $2,500 at the beginning of every month, starting today. How long will it be until you run out of money?
A. 31.97 years B. 34.56 years C. 42.03 year D. 48.19 years E. You will never run out of money
If the Advertising Self-Regulatory Council rules against an advertiser, it will:
A) order the firm to discontinue the ad in a manner similar to the consent order of the Federal Trade Commission B) ask the firm to modify the ad or discontinue using it C) refer the case to the Federal Trade Commission (FTC) D) refer the case to the National Advertising Division (NAD)