Forewarning generally improves resistance to persuasion--but not always. Describe briefly how forewarning may produce attitude change in the direction of the message. What motivation might drive such a result? What role might source credibility play?
What will be an ideal response?
Answer:
When people receive information about a persuasive message to be delivered by an "expert," they make arrangements to be "pre-convinced," so as to make themselves appear resistant to having their attitude easily changed. In other words, "I'm not gullible." The "expert," of course, is highly credible.
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