Public relations professionals do not need communications cross-training, because they are already well trained in advertising and marketing

New-to-the-world products are ________

A) low-cost products designed to obtain an edge in highly competitive markets B) new product enhancements that supplement established products C) new versions of an existing product that has been less successful D) new products that create an entirely new market E) existing products that are targeted to new geographical markets

Direct marketing is an expensive way of reaching target markets

Indicate whether the statement is true or false