Discuss market segments
What will be an ideal response?
ANSWER: A market segment is a group of individuals or organizations who share one or more characteristics. They therefore, may have relatively similar product needs. For example, parents of newborn babies need formula, diapers, and special foods. Any market segment that is targeted must be fully described. Demographics, psychographics, and buyer behavior should be assessed.
You might also like to view...
Which of the following is a difference between debt and equity capital?
A) Debt capital does not require periodic payments, whereas equity capital requires period payments. B) Debt capital requires returns in proportion to profits, whereas equity capital requires a fixed rate of return. C) Debt capital provides a tax shield, whereas equity capital does not provide a tax shield. D) Debt capital affects operating leverage, whereas equity capital affects financial leverage.
The interval between patients arriving at an outpatient clinic follows an exponential distribution at a rate of 15 patients per hour. What is the probability that a randomly chosen arrival interval will be less than 15 minutes?
What will be an ideal response?