The structure of competitive forces establishes the profitability of an industry

Many advertisers doubt the validity of the three-exposure hypothesis primarily because of:

A) the number of media now available to advertisers has increased substantially B) ad clutter C) the power of the Internet D) the synergistic effect of using multiple media in an advertising campaign

Terri Milano, employed by a manufacturer of home electronics, offers assistance to retailers in such areas as credit policies, pricing display and store layout. She also collects information regarding acceptance of her firm's products

She is performing the duties of a(n): A) detail salesperson B) retail salesperson C) inside salesperson D) field representative E) manufacturer's representative