A2Z Inc is a producer of a huge variety of consumer goods, from soaps to shower gels, and shampoos to detergents. It is a market leader in the United States and is planning to tap the immense potential in the emerging markets
Market research, however, indicates that the Brazilian culture and society are substantially different from their American counterparts. If the company wants to target the masses, which of the following options is most likely to succeed?
A) A2Z can use a price skimming strategy to increase market share.
B) The company's existing strategies in the United States will work just as well in Brazil.
C) A2Z can introduce smaller "sachets" of shampoos and detergents that are priced lower.
D) The company can introduce large family packs of shampoos and soaps even if they are priced higher than competitors.
E) A2Z can use a predatory pricing strategy to capture the market.
C
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