Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals

A) consumer trends
B) competitors' weaknesses
C) competitors' strengths
D) customer benefits
E) consumer emotions

D

Business

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When the price of product is reduced through a trade allowance, it is referred to as being:

A) on-deal B) off-deal C) a side deal D) a slotting fee

Business

Identify the countries that are part of NAFTA and NAFTA's main provisions

What will be an ideal response?

Business