What is the primary task of MPR professionals when a reporter requests an interview with one of the firm's experts?
A) determine whether the interview matches the firm's MPR goals
B) make a podcast of the interview to show on the firm's Web site
C) write a list of questions for the journalist to ask the expert
D) write a press release for the subject matter expert to read
E) prepare the audio and video feeds for the interview
A
You might also like to view...
Companies striving for global market leadership pursue strategic alliances or collaborative partnerships with foreign companies in order to:
a. revamp the global industry value chain, raise needed financial capital from foreign banks, and wage price wars against foreign competitors. b. exercise better control over efforts to revamp the global industry value chain and combat the bargaining power of foreign suppliers. c. exercise better control over efforts to revamp the global industry value chain, insulate a company from the impact of the five competitive forces, and use the brand names of their partners to make sales to foreign buyers. d. increase the bargaining power of foreign suppliers and help defend against the competitive threat of substitute products produced by foreign rivals. e. get into critical country markets quickly, gain inside knowledge about unfamiliar markets and cultures, and access valuable skills and competencies that are concentrated in particular geographic locations.
An office supply store can buy an office chair for $30. If the store owner sells the office chair for $45, what is the markup based on the selling price?
a. 25 percent b. 30 percent c. 50 percent d. 15 percent