To be prepared for a crisis, what five planning issues would you consider?
What will be an ideal response?
1. Define the risk for each potentially impacted audience.
2. For each risk defined; describe the actions that mitigate the risk.
3. Identify the cause of the risk.
4. Demonstrate responsible management action.
5. Create a consistent message.
Business
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For consumer durables and other industrial products with long purchase cycles, ________ purchase is the key event
A) reinforcement B) bulk C) trial D) repeat purchase
Business
Avoid _____________________ gender terms for either females or males
a. specific b. demeaning or condescending c. non-descriptive d. unfamiliar
Business