You are up late one evening watching an infomercial which is advertising a new ‘miracle' cleaning product. If you call tonight you can get extra bottles of the product at a cheaper price, but the deal supposedly only lasts for the next 20 minutes
Which strategy is being employed to persuade you to buy the cleaning product?
a. The liking "weapon" of influence.
b. The authority "weapon" of influence.
c. The commitment and consistency "weapon" of influence.
d. The scarcity "weapon" of influence.
Answer: D
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During a recent camping trip, an argument arises about how to prevent bears from getting into the food supplies. Reggie says, "This is just like the time we were having a barbecue at a local park and this mutt-of-a-dog kept trying to steal our steaks. This is what we did. . . ." Reggie's solution was found through the use of ____.?
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