According to the text, which of the following statements about the characteristics of the elements in the promotional mix is true?
a. The sponsor is identified in public relations, advertising, and personal selling.
b. The speed of feedback is delayed in sales promotion, advertising, and personal selling.
c. The most feedback is available with personal selling.
d. The message flow is two-way in public relations, sales promotions, and personal selling.
Ans: c. The most feedback is available with personal selling.
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Which form of budgeting involves taking a fixed percentage of some criterion such as sales as the basis for the research budget?
A. Rule-of-thumb budgeting B. Percentage-of-sales budgeting C. Departmental budgeting D. Task budgeting E. functional-area budgeting
JD talks about a student who, when wondering why she had received a certain grade on a paper, asks him, "How can you say that my opinions are wrong? Isn't everyone entitled to their own opinions?" What distinction is the student ignoring?
a. The different between right and wrong. b. The different between a causal reason and a practical reason. c. The different between holding an opinion and justifying an opinion. d. The different between two opinions. e. The different between curiosity and laziness.