You have been asked to take on the role of a social media strategist at Under Armour. Discuss the necessary skills you will need to demonstrate in order to be successful in this field.

What will be an ideal response?

A social media strategist has to not only make sure the ideas and creative strategies are aligned with the campaign, but they are tied to communication and business objectives. Measurement, to determine whether or not these objectives have been accomplished, is another key area that needs to be noted here in this part. Showing impact on the creative ideas is going to be necessary to showcase in this new role.