Give an account of trademark dilution
What will be an ideal response?
Dilution is broadly defined as the lessening of the capacity of a famous mark to identify and distinguish its holder's goods and services, regardless of the presence or absence of competition between the owner of the mark and the other party. The two most common forms of dilution are blurring and tarnishment. Blurring occurs where a party uses another party's famous mark to designate a product or service in another market so that the unique significance of the famous mark is weakened. Tarnishment occurs where a famous mark is linked to products of inferior quality or is portrayed in an unflattering, immoral, or reprehensible context likely to evoke negative beliefs about the mark's owner.
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To constitute illegal racial harassment, the conduct must meet all the following requirements except the conduct must:
A. have some racial content or otherwise be racially motivated. B. be severe and pervasive. C. alter the terms and conditions of employment of the victim. D. occur on a daily basis.
Because of potential difficulties when seeking advice from experts, it is best to use interviews with experts when conducting marketing research ________
A) for industrial firms B) for products of a technical nature C) in situations where little information is available from other sources D) all of the above