According to the halo effect, which of the following will you assume about someone if they are attractive and likable?
A) Neurotic
B) Conceited
C) Intelligent
D) Introverted
C
Explanation: C) The halo effect is the reason that the link is made between these characteristics even lacking any other information about the associated trait. If someone has good traits we know about (attractive, likable), our cognitive bias will make it likely that we attribute more good traits to that person (intelligence, wisdom).
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Which of the following determinants of service quality means the firm performs the service right the first time and that the firm honors its promises?
A. credibility B. reliability C. competence D. responsiveness
What is "responsive design" for mobile applications?
A) a design that responds to the user's needs B) a design that responds to the user's location C) a design that responds to the user's voice commands D) a design that responds to the user's digital device and screen E) a design that responds to the user's gestures