Describe the elements of the marketing communications mix

What will be an ideal response?

The marketing communications mix consists of eight major modes of communication:
1. Advertising—Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media.
2. Sales promotion—Short-term incentives to encourage trial or purchase of a product or service including consumer promotions, trade promotions, and business and sales force promotions.
3. Events and experiences—Company-sponsored activities and programs designed to create brand-related interactions with consumers, including sports, arts, entertainment, and cause events as well as less formal activities.
4. Public relations and publicity—Programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications.
5. Online and social media marketing—Online activities and programs to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales.
6. Mobile marketing—A special form of online marketing that places communications on consumers' cell phones, smart phones, or tablets.
7. Direct and database marketing—Use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects.
8. Personal selling—Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.