Explain "benefits" in a product/service value proposition format
What will be an ideal response?
The benefits that customers will get from the product or service are stated in value proposition format. To help
describe benefits in a customer-oriented way, it is worthwhile to separate benefits into two categories: head and
heart. Head benefits are rational reasons for buying a product or service, such as saving time or money. Heart
benefits are emotional reasons for buying a product or service, such as feelings of self-esteem when using it.
You might also like to view...
The inclination of higher-risk individuals to be "first in line" to get and keep insurance is called
A) misrepresentation. B) excess risk. C) adverse selection. D) substandard selection."
________ involves the free flow of products and factors of production between member countries, the adoption of a common external trade policy, a common currency, harmonization of members' tax rates, and a common monetary and fiscal policy.
a) economic union b) common market c) customs union d) free trade area