How do value-added resellers (VARs), or system integrators, enhance the distribution function of intermediaries?
A) by completing product solutions
B) by facilitating transactions and customer support
C) by assuming risks
D) by breaking bulk
E) by providing promotional and sales support
Answer: A
Explanation: In the information technology sector, manufacturers often rely on a class of intermediaries called value-added resellers (VARs) or system integrators to complete or customize solutions for customers. These channel partners can bring specialized technical expertise or provide geographic reach into smaller markets.
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