Decision-making authority in the area of pricing gives the salesperson more responsibility but less power because firms profit from all sales

A major advantage of ________ over the cross-sectional design is the ability to detect change as a result of repeated measurement of the same variables on the same sample

A) longitudinal design B) descriptive research design C) causal research design D) conclusive research design

Your firm has decided to tailor its products and services to meet local market demands. A good approach to use would be ________ segmentation

A) geographic B) psychographic C) usage D) positioning E) social class