The error of essentialism means that
a. most of us have unearned privileges that we are unaware of having.
b. diversity is essential to organizational success in the 21st century.
c. essentially we are all alike under the skin.
d. we explain a person's behavior according to only one social identity group membership, such as ethnicity.
d. we explain a person's behavior according to only one social identity group membership, such as ethnicity.
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Social media ads prompt purchase at least three times more often than e-mails, and the average order value from social media ads is thought to be 17 percent higher
Indicate whether the statement is true or false
Which of the following is most useful for developing information that might lead to breakthrough products?
a. survey research b. focus groups c. conjoint studies d. customer visit programs e. concept tests