An industry dominated by a few companies is called

A) a monopoly.
B) conglomerated.
C) an oligopoly.
D) saturated.

Answer: C

Communication & Mass Media

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Min did a content analysis of prime time television and found very few Native American characters in professional settings. She combined the content analysis with a survey of non-Native American heavy and light television viewers about their expectations of where they might encounter a Native American. What type of research method is this?

a. Agenda setting b. Cultivation analysis c. Emergent coding d. Scott's pi

Communication & Mass Media

As your textbook makes clear, when speaking to persuade, it is easier to evoke passive agreement from an audience than to gain immediate action.

Answer the following statement true (T) or false (F)

Communication & Mass Media