Taken together, the iPod and iTunes are ________
A) substitute goods
B) complementary goods
C) competitive goods
D) monopolistic goods
E) intangible goods
B
Explanation: B) Products or services that go with each other and are consumed together, such as the iPod and iTunes, are considered complementary goods. The demand for iTunes is great as long as consumers are buying and using iPods and other portable media devices. These two products do not substitute for or compete with one another. Apple, their manufacturer, is successful in the market, but is not a monopoly, since there are substitute products that consumers may choose to purchase. An iPod is a physical item that can be touched, so it is not an intangible good.
You might also like to view...
To evaluate the different market segments your company serves, you would be LEAST likely to look at which of the following factors?
A) segment size B) segment growth potential C) segment attractiveness D) segment history E) brand resources
Johnson, a lawyer, is representing a male homosexual worker who was sexually harassed by a male heterosexual worker at his workplace. Which of the following statements is the best example of an appropriate legal analogy?
A) a case precedent that finds the law protects heterosexuals from gender discrimination in the workplace B) a case precedent that finds the law protects heterosexual males from being harassed by heterosexual males in the workplace C) a case precedent that finds the law protects homosexuals of either gender from being harassed by heterosexual supervisors of either gender D) a case precedent that finds the law does not protect homosexuals from harassment during off duty hours