Describe the functions of a Web manager during political campaigning.

What will be an ideal response?

Answers will vary. An increasingly important part of political campaigning today is the Internet campaign. Candidates typically hire Web managers to manage their Internet campaigns. The job of the Web manager, or Web strategist, is to create a well-designed, informative, and user-friendly campaign Web site to attract viewers, hold their attention, manage their e-mails, and track their credit-card contributions. The Web manager also hires bloggers to promote the candidate's views, arranges for podcasting of campaign information and updates to supporters. The manager hires staff to monitor the Web for news about the candidates and to track the online publications of netroots groups.