A mental shortcut that helps us to streamline our thinking and make sense of our world is called a

An overweight person who wants to appear thinner would be advised to

a. wear light clothing. b. stay away from crowded rooms. c. choose shirts with large horizontal stripes. d. wear dark clothing. e. turn up the room lights.

In one study, a group of consumers were given an option to

purchase jam with half of them choosing from six different flavors and the other half choosing from 24 flavors. The researchers found that the consumers with more choice expressed a. more interest and were more likely to purchase a jam. b. more interest, but were less likely to purchase any jam. c. less interest, but were more likely to purchase a jam. d. less interest and were less likely to purchase any jam.