Product refers to the goods-and-services combination that a company offers to its target market

Companies sometimes establish retail outlets as a means of obtaining marketing intelligence rather than as a distribution strategy

Indicate whether the statement is true or false

The context that people are in _______?

a. plays an insignificant role in influencing their behavior b. plays a significant role in influencing their behavior c. is related to their behavior primarily if they are from an interdependent culture d. is related to their behavior primarily if they are from an independent culture