If KNEA had followed the 10 stages of the public relations writing process (see Chapter 10), would the original postcards have been mailed? Why or why not?
What will be an ideal response?
The first step of the process involves the development and maintenance of
credibility. This is done, in part, by a strict adherence to an organization's
values. Based upon the response of KNEA members to the mailings, these
anonymous postcards did not reflect their values. Also, the eighth step, approval,
probably would have prevented the mailings.
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