Conduct a DuPont ROE breakdown analysis for each firm. Which breakdown ratio is most important in explaining ROE differential between the two firms?

____ set broad guidelines delineating how employees should proceed.

Fill in the blank(s) with the appropriate word(s).

Which of the following is an effect of the Internet on distance in marketing?

A) Marketers cannot communicate with more than one person at the same time. B) The time taken to communicate increases with increase in distance. C) The costs of transportation and communication have increased significantly. D) Marketers can communicate with anyone in the world irrespective of distance.