Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: A good example of matching selling points to needs is a hybrid car whose primary selling point, its great gas mileage, matches its customers' emotional needs, the desire to feel they are helping the world by burning less fossil fuel and creating less pollution.
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In the Moody's Analytics model, which of the following is a function of the historical returns of the individual assets.
A. The risk of a loan. B. The expected default frequency. C. The loss given default. D. The correlation of default risk. E. The volatility of the loan's default rate.
Which is TRUE of a nonconforming use?
A. It can be retroactive. B. It refers to private restrictions. C. It was a legal use before zoning. D. The use must be allowed to continue for the owner's lifetime.