A partnership agreement should be in writing

Which of the following is a primary disadvantage of viral marketing?

A) The costs of viral marketing are too high for most companies. B) The brand associated with the viral message is usually forgotten. C) Marketers have little control over who receives the viral message. D) Viral messages are offensive to many potential customers. E) Viral messages are blocked by most search engines.

In the capitalization method of appraising, the most difficult step is to:

A: Establish the gross income; B: Establish the effective gross income; C: Establish the net income; D: Select a capitalization rate.