You have been asked to create an influencer campaign for La Croix, and have to identify three influencers. Outline the steps you will be taking to identify the influencers based on the audience segment strategies discussed, and your rationale for why you will be choosing certain influencers.
What will be an ideal response?
A. Understand their core demographics and psychographics
B. Be aware of their previous campaigns and brands they work with
C. Payment options and audience overview (is it similar to your key audience?)
D. Success rate and deliverables
E. Creative two-way partnerships
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Once a conflict is negotiated, you should
A) forget the conflict, since it’s over. B) blame yourself if you were the cause of the conflict. C) demonstrate your positive feelings. D) be happy that another conflict is not likely to follow.
Professor Martin divided her class into groups of five students each. The groups were assigned a major group project to complete before the end of the semester. During their first group meeting, Owen, Wyatt, Aubrey, and Sofia spend time getting to know one another. They share ideas tentatively and cautiously and when Wyatt makes a clearly ridiculous suggestion, no one disagrees. This group is in
the __________ stage of group work. a. reinforcement b. emergence c. conflict d. orientation