What is the intangibility of service? How might a package delivery service deal with the intangibility characteristic of services?

What will be an ideal response?

Intangibility means that customers can't see, touch, or smell good service. There are many ways a package delivery service could deal with intangibility. Those include delivering packages undamaged during transportation, clean trucks, neat uniforms, logos, friendly employees, and carefully designed marketing communications. Any physical cues reminding the customer that the company provides excellent service will help to address the issue of intangibility.