Self-esteem is defined as __________
a) our view of our self
b) how aware we are of ourselves and others' views of us
c) a measure of how valuable we think we are
d) how large our open self is
Answer: c
Communication & Mass Media
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Maximilliano believes that you have to get the message right the first time because it is always the speaker's responsibility to ensure the listener understands completely. Maximilliano is assuming that his listeners are
a. confirming listeners. b. disconfirming listeners. c. selective listeners. d. passive listeners. e. active listeners.
Communication & Mass Media
Nielsen (formerly Arbitron) is the major player in audience measurement
A. TRUE B. FALSE
Communication & Mass Media