The most common type of direct-to-consumer advertising of medications ______.

a. never mentions the name of the drug
b. does not make any claims concerning the drug’s effectiveness
c. highlights the uses and benefits of the named drug
d. mentions only the name of the drug and no other information

c. highlights the uses and benefits of the named drug

Communication & Mass Media

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Indicate whether the statement is true or false

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Which attention factor is also important to retention?

A) intensity B) relevance C) novelty D) contrast

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