MyStyle Clothes Inc is a women's fashion apparel firm that allows its customers to personalize their clothes. MyStyle Clothes Inc has a web site where customers can choose from a range of fabrics, colors, buttons, fits, and designs to create clothes
Customers can place orders with their measurements, and the clothes are manufactured according to the customer's specifications and sent to her by courier. In this example, MyStyle Clothes Inc uses which of the following strategies?
A) mass-personalization
B) mass-customization
C) customer relationship management
D) sub-segment
E) multi-segment
B
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Indicate whether the statement is true or false
The most recent income statement for the South Branch of First Financial Bank is presented below:
Sales $57,000 Variable costs 31,500 Contribution margin 25,500 Avoidable fixed costs 13,500 Unavoidable fixed costs 18,000 Operating loss $(6,000 ) First Financial Bank is thinking about eliminating the South Branch. If the branch is eliminated, First Financial Bank's operating income will ________. A) increase by $6,000 B) increase by $25,500 C) decrease by $12,000 D) decrease by $31,500