Name and describe six of the nine components of a typical communication brief

What will be an ideal response?

The communication brief includes the following components:
(1 ) Problem: What's the problem that communication can solve?
(2 ) Target audience: Who do we want to speak to?
(3 ) Consumer insight: What motivates the target? What are the major truths about the target's relationship to the product category or brand?
(4 ) Brand imperatives: What are the important features? What's the point of competitive advantage? What's the brand's position relative to competition? What are the brand's essence, personality, and image?
(5 ) Communication objectives: What do we want customers to do in response to our message?
(6 ) The proposition or selling idea: What is the single thought that the communication will bring to life in a provocative way?
(7 ) Support: What is the reason to believe the proposition?
(8 ) Creative direction: How can we best stimulate the desired response? How can we best say it?
(9 ) Media imperatives: Where and when should we say it?