The ROI of a campaign, the value of a prospect, and the response rates in direct marketing are all examples of ________
A) promotions
B) marketing metrics
C) action plans
D) situation analysis
E) corporate culture
B
Business
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The Fourteenth Amendment of the U.S. constitution:
A. intended to prevent Southern states from passing discriminatory laws. B. prohibited race discrimination in voting. C. abolished slavery. D. prohibited the making of laws impeding the free exercise of religion.
Business
Which of the following statements is true about ODBC?
a. It allows use of the powerful SQL language for searching and filtering of the data. b. It is generally slower and less robust than text files. c. IT departments are very comfortable in giving out ODBC connections. d. It is an application-level setting rather than a systemwide setting.
Business