What is the positive contribution of resistance to change?
What will be an ideal response?
Resistance helps us perceive the potential problems of a planned change and ensures that plans for change and their ultimate consequences are thought through carefully.
Business
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Suppose a company selling in various country markets makes statements such as "we know what the customer wants, and he or she will have to pay for it." This is an indication of a(n) ________ approach to setting prices
A) ethnocentric B) polycentric C) regiocentric D) geocentric E) adaptation
Business
Why do international markets need to be segmented?
What will be an ideal response?
Business