In deciding whether to outsource, managers must consider

A) relevant fixed and variable components.
B) sunk costs.
C) only variable costs.
D) none of the above.

A

Business

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Managers use the four levers of targeting elements of change to ______.

Fill in the blank(s) with the appropriate word(s).

Business

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment

A) marketing strategy B) marketing objective C) strategic plan D) mission statement E) market portfolio

Business