In comparison to direct marketing and Web-based retailing, sales growth in direct selling has been comparatively low

When a coffee shop in a suburban mall and an upscale cafe in a luxury hotel charge different prices for the same cup of coffee served to customers who find the atmosphere in the hotel worth the difference, what is the pricing method used?

a. demand-based b. break-even c. value-based d. cost-based

Conhugeco's CEO is ready to step down and wants to sock away enough money in his offshore Caribbean accounts to generate $150,000 per year for the next ten years

If he can secure a 4% interest rate from the bank, how much does he need to earmark today? A) about $1.1 million B) about $1.2 million C) about $1.5 million D) about $1.4 million