An effective means to persuade an audience is with ________ appeals

A) illogical
B) unemotional
C) demonstrative
D) credibility

Answer: D

Communication & Mass Media

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A decision by ________ occurs when a group reaches a genuine agreement among its members

that an appropriate decision has been made. A) leader B) default C) majority vote D) consensus

Communication & Mass Media

The semiotic perspective that describes language as __________ assumes that a word may represent a wide variety of meanings.

A. Arbitrary B. Abstract C. Ambiguous D. Absolute

Communication & Mass Media