The projected participation rate for women in the workforce is expected to reach ________% by 2015

If a business wants to maintain growth in a maturing industry, which of the following should be considered?

a. Moving operations offshore b. Reducing the workforce c. Product diversification d. Purchasing new equipment

Concrete measures of various aspects of marketing performance are called ________

A) operational plans B) marketing metrics C) action plans D) marketing objectives E) pricing strategies