The way that a television commercial can convince a 5-year-old to ask his or her parents for a particular brand of breakfast cereal would be an example of a _________ effect.

A. cognitive
B. attitudinal
C. behavioral
D. psychological

C. behavioral

Communication & Mass Media

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A speaker's opportunitiesto state andrestate, and to provide examples throughout the speech demonstratesthat oral style is _____ than written style

A) less formal B) personal C) more repetitious D) more scholarly

Communication & Mass Media

Addressing counterarguments, or the arguments against the speaker's own position, diminishes a speaker's credibility

Indicate whether the statement is true or false

Communication & Mass Media