Buyer receptiveness differs as a function of ________

Rivera Inc, a leading mobile manufacturer in the United States, manufactures a new product similar to its existing line of high-end smart phones to meet the demands for a low-cost product in the developing countries

They also plan to use new ads that are more sensitive to those countries. In this case the product marketing strategy used by Rivera is referred to as ________. A) mono adaption B) product extension/ communication adaptation C) dual extension D) dual adaptation

A question asks respondents to write in how many times they have visited an ATM in the last week. This is an example of a:

A) synthetic metric scale B) natural metric scale C) natural categorical scale D) closed-ended scale E) synthetic open-ended scale