Firms construct _______ for each market segment—the bare minimum of products and services that all segment members uniformly value

Integrative negotiation is sometimes referred to as _____ bargaining

Fill in the blanks with correct word

If a company would like to increase its degree of operating leverage it should ________

A) increase its sales relative to its fixed costs B) increase its sales relative to its variable costs C) increase its variable costs relative to its fixed costs D) increase its fixed costs relative to its variable costs