Organizations that effectively utilize ________ can more easily customize marketing campaigns from the segment level to even the individual customer
A) operational customer relationship management (CRM)
B) integrated customer relationship management (CRM)
C) analytical customer relationship management (CRM)
D) collaborative design automation
E) sales force automation
C
Business
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Which technique scrambles the content of data using a mathematical algorithm while keeping the structural arrangement of the data?
A. Dynamic masking B. Format-preserving encryption C. Proxy-based encryption D. Tokenization
Business
Which of the following would be listed under "other assets?"
a. Cash b. Accounts receivable c. Patents d. Renovations
Business