The "four Ps" that comprise the marketing mix are: _____________, ________________, __________________, and ________________

________ models of communication reveal that communication is an ongoing process and each communicator is a sender and receiver at the same time

a. Linear b. Non-linear c. Interactive d. Transactional

One characteristic that distinguishes mass communication from interpersonal and group communication is the

A) content of the message. B) lack of immediate feedback. C) ability of the receiver of the message to understand it. D) length of the message.