Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold. This is called ________ distribution
A) unlimited
B) exclusive
C) selective
D) intensive
E) convenience
C
Explanation: C) Selective distribution is used for products like televisions because buyers spend more time comparing competitors' prices and features; therefore, they need more information in order to differentiate between one brand and another. Producers selectively determine which outlets are best for their products and then often train salespeople in order to ensure the best service. No other distribution method is appropriate for this type of product and approach to sales.
You might also like to view...
Group medical expense plans often use a coinsurance provision.
a. true b. false
Late in December Tech Products company sold available-for-sale Securities that had appreciated in value and then repurchased them the same day. The sale and purchase transactions resulted in a large gain. Without the gain, the company would have reported a loss for the year. Which statement with respect to the auditor is true?
a. If the sale and repurchase are disclosed an unmodified opinion should be expressed b. The repurchase transaction is a sham and the Auditors should insist upon a reversal or express an adverse opinion c. The Auditors should withdraw from the engagement and refused to be associated with the company d. A disclaimer of opinion should be expressed